Jim's Mowing TVC

Motion By Design was privileged to recreate the iconic Jim’s Mowing TVC, keeping the original concept of many Jim’s transforming the landscaping of Adelaide. We updated the design style to a more modern aesthetic while retaining the excitement and energetic spirit of Jim’s Mowing's brand. My role was to refine Jim’s character and illustrate the storyboard from scratch.

Project completed at Motion By Design.

Creative Direction: Dom Legg.
Character Design: Malicious Delicious, Chi Dang.
Illustration: Chi Dang. Animation: Kavindu Madushan.

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